A fusion of motorcycles, food, arts & music, that is the Pure & Crafted Festival by BMW Motorrad. Showcasing some of the best custom builds that Europe has to offer from the likes of Berham Customs, Urban Motor and Blitz Motorcycles, the Wheels Area was filled with enough visual delights to please even the most casual moto fans. We created the visual Identity and developed the strategic concept. As being Designers and Cafe Racer Drivers this project was a pleasure to work on.
Corporate Identity for Pure & Crafted Festival,
a festival presented by BMW Motorrad, Ferropolis.
Client: BMW Motorrad
Agency: Gemeinsame Sache Berlin
Our Role: Creative Direction, Concept, Content